The Neuroscience of Leadership: How Emotion and Stress Influence Leadership Decisions — Aug 18 PEN Webinar

08/18/2022 | 7:45 am - 9:00 am
Dr. Terry Wu, Consultant & Speaker

Traditional leadership development is focused on teaching leaders how to lead, but has few insights into Why People Follow. This serious flaw exacerbated the leadership failures brought by the COVID-19 pandemic.  The pandemic has changed the landscape of the leadership development industry. Outdated ideas and methods no longer apply during such a global crisis. Leadership skills based on personal experience, famous personalities and rare anecdotes have become irrelevant.

  • Why do people follow and trust the crowd?
  • How can leaders make people feel safe and valued?
  • Does leading with empathy work? Or is it counterproductive?
  • How does stress lead to irrational decision making?

The Performance Excellence Network — in partnership with the Wisconsin Center for Performance Excellence — is pleased to host an online webinar discussion on Thursday, Aug 18: “The Neuroscience of Leadership: How Emotion and Stress Influence Leadership Decisions.”  The discussion will be facilitated by Dr. Terry Wu, Consultant & Speaker.

Dr. Wu has built a new, scientific framework of leadership that is centered on Why People Follow. He applies a holistic approach to understanding our fundamental desire for safety and belonging. His research has uncovered many science-proven techniques and skills that empower leaders to make smart, impactful decisions. He demonstrates the intricate relationship between stress and leadership decision-making. By employing the Neuroscience of Leadership taught by Dr. Wu, leaders of all levels have seen more predictable and reliable outcomes.

In this science-based, content-rich discussion, you will gain insights into how emotion and stress influence leaders’ decisions to lead and followers’ decisions to follow. You will discover how chronic stress leads to many irrational decisions during the pandemic. You will understand the importance of reducing your followers’ stress. You will connect with your followers better and know how to avoid becoming an indifferent leader. You will uncover what truly motivates altruism. You will see the harm of chasing the latest leadership fads that are not supported by science.

Learning Objectives:

  • Discover how emotion impacts decisions and how little we can control our emotions.
  • Recognize how chronic stress leads to irrational decisions during the pandemic.
  • Realize the limit of self-care and resilience in stress and burnout reduction.
  • Apply science-proven techniques to improve your decision-making skills.
  • Identify what makes people follow and what makes people bond.
  • Examine the myth about leading with empathy and explore a better alternative.

Find out why positivity is not a panacea and too much positivity can be toxic.  Explore how to improve your decision-making, improve your leadership effectiveness during these challenging times.

This session is Thursday, Aug 18 from 8:00-9:00 CT (optional networking and mingling 7:45-8:00) using Zoom MEETING. Grab your coffee and breakfast, and join us for a rich discussion. Free for PEN/WCPE members; $20 for non-members.

Can’t make it live but interested in the content? Register anyway: all registered attendees get a link to the recording after the session!


2 million+ people have learned the Neuroscience of Human Decisions from Dr. Terry Wu. Dr. Wu received his Ph.D. in Neuroscience from Vanderbilt University. He has a 35-year career in Neuroscience. Since the beginning of the COVID-19 pandemic, he has been studying how to apply Neuroscience to strengthen leadership. He found that leadership development had been focused primarily on teaching leaders how to lead, but not Why People Follow. He also found that leadership development was based on rare anecdotes, instead of science. These weaknesses were amplified by the pandemic and caused widespread leadership failures. Dr. Wu’s research into the Neuroscience of Leadership has uncovered many highly unique and valuable insights that empower leaders to make their leadership more predictable and successful.

Dr. Wu has spoken at 130+ conferences and corporate events. He turns complex scientific studies into interesting, easy-to-understand stories that his audiences can relate to. He makes Neuroscience practical and actionable. His highly engaging storytelling speaking style has been extremely well received by 2 million+ people around the world.

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