Last week, the NFL completed what might be the worst week in its history. But before I get into it, let me first state this column is not about Ray Rice or Adrian Peterson; it is not about the NFL or sports of any kind; and it is not about morality (though I’ll admit morality has an important role here). It’s about effective leadership and ethical decision making during times of crisis, two concepts that are critical for ANY organization – and two concepts the NFL blew badly…